When Should You Hire a Freelancer?

Scott SummersSmall Business

A man sits across from another man as they debate when to hire a freelancer based on budget documentation.

Small business owners wear a lot of hats.   That’s probably why a lot of small business owners average 52 hours a week, according to a 2005 Gallup Poll.  There’s always something to do, and it’s always important. Who knew you’d need to be a designer, account manager, recruiter, copywriter, and service representative just to run a specialized business? Those tasks probably aren’t why you got into business in the first place, but they’re essential to any successful enterprise.  If you find yourself pulling your hair out over these problems, maybe it’s time to hire a freelancer. Here are a … Read More

5 Types of Writing Your Business Needs

Scott SummersKnowledge Base

A pile of books showing different types of writing lay open to the camera.

For a lot of small business owners, “writing” tends to be a catch-all term.   Everyone understands that it’s important, but it can be hard to tell what types of writing are out there and which ones are best suited to your business needs. When everything from product to presentation matters, trying to filter out what would have the greatest impact on customer engagement can be a frustrating experience.  But it doesn’t have to be! Here are a few types of writing that can help your business grow: Ad Writing You might be familiar with ad writing simply due to … Read More

What Your About Me Page Should Really Say

Scott SummersWriting Resources

When setting up a basic website, you probably have a good idea of how to fill out the majority of your web pages.  The contact, blog, and product pages are pretty straightforward. The home page summarizes everything you do. And then, there’s the “About Me” page. A lot of small business owners and solopreneurs freeze when they start to fill out this page.  They don’t know what to say or how to focus their message. That’s when the questions start. Should the page be about me or my business?  Is this page a marketing tool, a business introduction, or a … Read More