How a Website Copywriter Influences the Customer Journey

Scott SummersSmall Business

A sketch-up of different website designs based around the customer journey.

If you’re running a business, you’ve probably heard that your website is your digital storefront. Often, your website is the first step in the customer journey and the first point of contact a customer will have with you. According to a report from Episerver, 92% of first-time website visitors aren’t there to make a purchase. They’re just looking around and trying to figure you out. That’s why presenting a great website is one of the most important things you can do to win business. But having a fancy website is about more than good design. It’s about great writing that … Read More

The Three Types of Editing and When You Should Use Them

Scott SummersKnowledge Base

A red pencil stands out among a line of black pencils, ready to handle all types of editing needs.

If you’re not a natural writer or someone familiar with the writing process, you may not realize that there are different types of editing available to you, depending on your needs. That can be a huge problem, especially since editors are the unsung heroes of the writing world. A great editor improves the quality of a piece by working with writers (and non-writers) to improve the text through feedback and formatting. If you’re looking to create the best documentation possible, familiarize yourself with the different types of editing out there. Almost everyone thinks that an editor only comes in at … Read More

When Should You Hire a Freelancer?

Scott SummersSmall Business

A man sits across from another man as they debate when to hire a freelancer based on budget documentation.

Small business owners wear a lot of hats.   That’s probably why a lot of small business owners average 52 hours a week, according to a 2005 Gallup Poll.  There’s always something to do, and it’s always important. Who knew you’d need to be a designer, account manager, recruiter, copywriter, and service representative just to run a specialized business? Those tasks probably aren’t why you got into business in the first place, but they’re essential to any successful enterprise.  If you find yourself pulling your hair out over these problems, maybe it’s time to hire a freelancer. Here are a … Read More

5 Types of Writing Your Business Needs

Scott SummersKnowledge Base

A pile of books showing different types of writing lay open to the camera.

For a lot of small business owners, “writing” tends to be a catch-all term.   Everyone understands that it’s important, but it can be hard to tell what types of writing are out there and which ones are best suited to your business needs. When everything from product to presentation matters, trying to filter out what would have the greatest impact on customer engagement can be a frustrating experience.  But it doesn’t have to be! Here are a few types of writing that can help your business grow: Ad Writing You might be familiar with ad writing simply due to … Read More

What Your About Me Page Should Really Say

Scott SummersWriting Resources

When setting up a basic website, you probably have a good idea of how to fill out the majority of your web pages.  The contact, blog, and product pages are pretty straightforward. The home page summarizes everything you do. And then, there’s the “About Me” page. A lot of small business owners and solopreneurs freeze when they start to fill out this page.  They don’t know what to say or how to focus their message. That’s when the questions start. Should the page be about me or my business?  Is this page a marketing tool, a business introduction, or a … Read More