Do You Need to Hire a Ghostwriter?

Scott SummersBusiness

A ghost behind a block of text which reads, "Do You Need to Hire a Ghostwriter?"

Is it time to hire a ghostwriter? It’s a question that small business owners often consider while they’re in the process of creating or expanding their marketing strategy, especially while building a content-based lineup around their customer journey. When it comes to pages and pages of written content, having a … Read More

How to Use Story Angles to Transform Your Content

Scott SummersMarketing

Graphic with the text, "How to Use Story Angles to Transform Your Content"

You’ve encountered story angles before, but you might not know it if you haven’t been looking for them. When done correctly, story angles are almost invisible. Writing with angles isn’t something you’ll often see in discussions around business writing. It’s a journalism term — sometimes referred to as a personal angle, … Read More

Evergreen Content and YOU [INFOGRAPHIC]

Scott SummersMarketing

The Evergreen Content and You Title Card showing an evergreen forest.

When you’re trying to build out effective content strategy, determining whether you need evergreen content or timely content can make a big difference in how your blog develops. Both timely and evergreen content have their place in your content lineup and inside your sales funnel. One isn’t particularly better than … Read More

5 Blog Ideas for New Brands

Scott SummersWriting Guidance

A title card which reads, "5 Blog Ideas for New Brands"

If you’re a new brand and new to blogging, generating relevant blog ideas can be tricky. It’s easy for small companies and solopreneurs to feel overwhelmed by the idea that they’ll be devoting several hours per week to written content. When you consider that about 40% of bloggers post one … Read More

How to Use Your Brand Story to Win New Business

Scott SummersMarketing

A title card for the article "How to Use Your Brand Story to Win New Business"

What’s your brand story? It might sound like a tricky question, especially if you’ve never really thought about it or you don’t consider yourself much of a storyteller. But here’s the truth: We’re all storytellers and everyone — including your customers — loves a good story. That’s because storytelling is … Read More

How Great Writing Empowers Your Sales Funnel

Scott SummersMarketing

An arrow points to the text, "How Great Writing Empowers Your Sales Funnel"

If you’ve done any kind of sales or marketing in the past, you’ve probably seen a sales funnel before. They’re a great visual representation of how generic traffic and potential prospects graduate from leads to customers as their relationship with your brand evolves. If you’re not familiar with how sales … Read More

5 Tips for More Creative Copy

Scott SummersWriting Guidance

Two pencils sit beside text which reads, "5 Tips for More Creative Copy".

Generating creative copy can be difficult, especially if you don’t write on a regular basis. The need to produce content that inspires action is the foundation of all creative copywriting, from print ads to digital landing pages.

Improve Your Email Writing Skills by Asking 3 Basic Questions

Scott SummersWriting Guidance

An email surrounded by pencils, papers, and social media tools underlined with the words, "Improve Your Email Writing Skills by Asking 3 Basic Questions".

Whether you’re composing a client outreach email or responding to a coworker, strong email writing skills are essential in modern business despite the number of messaging and social tools out there. There’s just something special about email. If you’re running a business, you might not think of your clients and … Read More

8 Tools and Tips to Use When Self-Editing Your Work

Scott SummersWriting Guidance

A title card which reads, "8 Tools and Tips to Use When Self-Editing Your Work"

If you’re not a writer, self-editing your own work can make you want to pull your hair out. As a writer working with a lot of different businesses, I see this frustration unfold on a near-daily basis. I can’t tell you how many times I’ve been interrupted while working on … Read More

How a Website Copywriter Influences the Customer Journey

Scott SummersMarketing

A title card which reads, "How a Web Copywriter Influences the Customer Journey""

If you’re running a business, you’ve probably heard that your website is your digital storefront. Often, your website is the first step in the customer journey and the first point of contact a customer will have with you. According to a report from Episerver, 92% of first-time website visitors aren’t … Read More