How to Use Story Angles to Transform Your Content

How to Use Story Angles to Transform Your Content

You’ve encountered story angles before, but you might not know it if you haven’t been looking for them. When done correctly, story angles are almost invisible. Writing with angles isn’t something you’ll often see in discussions around business writing. It’s a...
Evergreen Content and YOU [INFOGRAPHIC]

Evergreen Content and YOU [INFOGRAPHIC]

When you’re trying to build out an effective content strategy, determining whether you need evergreen content or timely content can make a big difference in how your blog develops. Both timely and evergreen content have their place in your content lineup and...
5 Blog Ideas for New Brands

5 Blog Ideas for New Brands

If you’re a new brand and new to blogging, generating relevant blog ideas can be tricky. It’s easy for small companies and solopreneurs to feel overwhelmed by the idea that they’ll be devoting several hours per week to written content. When you consider that about 40%...
How to Use Your Brand Story to Win New Business

How to Use Your Brand Story to Win New Business

What’s your brand story? It might sound like a tricky question, especially if you’ve never really thought about it or you don’t consider yourself much of a storyteller. But here’s the truth: We’re all storytellers and everyone — including your customers — loves a good...
How Great Writing Empowers Your Sales Funnel

How Great Writing Empowers Your Sales Funnel

If you’ve done any kind of sales or marketing in the past, you’ve probably seen a sales funnel before. They’re a great visual representation of how generic traffic and potential prospects graduate from leads to customers as their relationship with your brand evolves....
5 Tips for More Creative Copy

5 Tips for More Creative Copy

Generating creative copy can be difficult, especially if you don’t write on a regular basis. The need to produce content that inspires action is the foundation of all creative copywriting, from print ads to digital landing pages.