How a Website Copywriter Influences the Customer Journey

Scott SummersMarketing

A title card which reads, "How a Web Copywriter Influences the Customer Journey""

If you’re running a business, you’ve probably heard that your website is your digital storefront. Often, your website is the first step in the customer journey and the first point of contact a customer will have with you. According to a report from Episerver, 92% of first-time website visitors aren’t … Read More

The Three Types of Editing and When You Should Use Them

Scott SummersWriting Guidance

A title card which reads, "The Three Types of Editing and When To Use Them"

If you’re not a natural writer or someone familiar with the writing process, you may not realize that there are different types of editing available to you, depending on your needs. That can be a huge problem, especially since editors are the unsung heroes of the writing world. A great … Read More

When Should You Hire a Freelancer?

Scott SummersBusiness

A title card which reads, "When Should You Hire a Freelancer?"

Small business owners wear a lot of hats.   That’s probably why a lot of small business owners average 52 hours a week, according to a 2005 Gallup Poll.  There’s always something to do, and it’s always important. Who knew you’d need to be a designer, account manager, recruiter, copywriter, … Read More

5 Types of Writing Your Business Needs

Scott SummersBusiness

A title card which reads, "5 Types of Writing Your Business Needs"

For a lot of small business owners, “writing” tends to be a catch-all term.   Everyone understands that it’s important, but it can be hard to tell what types of writing are out there and which ones are best suited to your business needs. When everything from product to presentation … Read More

What Your About Me Page Should Really Say

Scott SummersWriting Guidance

A title card which reads, "What Your About Me Page Should Really Say"

When setting up a basic website, you probably have a good idea of how to fill out the majority of your web pages.  The contact, blog, and product pages are pretty straightforward. The home page summarizes everything you do. And then, there’s the “About Me” page. A lot of small … Read More