Busy Words
Writing & Marketing Tips for Busy People
5 Reasons Why Buyer Personas Matter
If you’ve ever done any kind of advertising or marketing, you’ve probably heard of a buyer persona. These fictional customer profiles use realistic demographic information to help you isolate and speak to potential customers. In the right hands, they can be a powerful...
SaaS Website Hero Trends: A Study of 600+ Websites
We looked at 600+ “software as a service” company websites to get a better understanding of their design and layout. Here’s what we found.
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