Busy Words

Writing & Marketing Tips for Busy People
5 Reasons Why Buyer Personas Matter

5 Reasons Why Buyer Personas Matter

If you’ve ever done any kind of advertising or marketing, you’ve probably heard of a buyer persona. These fictional customer profiles use realistic demographic information to help you isolate and speak to potential customers. In the right hands, they can be a powerful...

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Marc "Scott" Summers | © 2020