Do You Need to Hire a Ghostwriter?

Do You Need to Hire a Ghostwriter?

Is it time to hire a ghostwriter? It’s a question that small business owners often consider while they’re in the process of creating or expanding their marketing strategy, especially while building a content-based lineup around their customer journey. When it comes to...
When Should You Hire a Freelancer?

When Should You Hire a Freelancer?

Small business owners wear a lot of hats.   That’s probably why a lot of small business owners average 52 hours a week, according to a 2005 Gallup Poll.  There’s always something to do, and it’s always important. Who knew you’d need to be a designer, account manager,...
5 Types of Writing Your Business Needs

5 Types of Writing Your Business Needs

For a lot of small business owners, “writing” tends to be a catch-all term.   Everyone understands that it’s important, but it can be hard to tell what types of writing are out there and which ones are best suited to your business needs. When everything from product...