When Should You Hire a Freelancer?

Scott SummersBusiness

A man sits across from another man as they debate when to hire a freelancer based on budget documentation.

Small business owners wear a lot of hats.   That’s probably why a lot of small business owners average 52 hours a week, according to a 2005 Gallup Poll.  There’s always something to do, and it’s always important. Who knew you’d need to be a designer, account manager, recruiter, copywriter, and service representative just to run a specialized business? Those tasks probably aren’t why you got into business in the first place, but they’re essential to any successful enterprise.  If you find yourself pulling your hair out over these problems, maybe it’s time to hire a freelancer. Here are a … Read More

5 Types of Writing Your Business Needs

Scott SummersBusiness

A pile of books showing different types of writing lay open to the camera.

For a lot of small business owners, “writing” tends to be a catch-all term.   Everyone understands that it’s important, but it can be hard to tell what types of writing are out there and which ones are best suited to your business needs. When everything from product to presentation matters, trying to filter out what would have the greatest impact on customer engagement can be a frustrating experience.  But it doesn’t have to be! Here are a few types of writing that can help your business grow: Ad Writing You might be familiar with ad writing simply due to … Read More