Improve Your Email Writing Skills by Asking 3 Basic Questions

Scott SummersKnowledge Base

An email surrounded by pencils, papers, and social media tools underlined with the words, "Improve Your Email Writing Skills by Asking 3 Basic Questions".

Whether you’re composing a client outreach email or responding to a coworker, strong email writing skills are essential in modern business despite the number of messaging and social tools out there. There’s just something special about email. If you’re running a business, you might not think of your clients and coworkers as your “audience”, but that’s exactly who they are. When you write anything outside of your personal diary, you’re probably writing with the intention for your words to be read. In order for your text to gather a favorable response, you’ve got to keep your reader in mind. Strong … Read More

The Three Types of Editing and When You Should Use Them

Scott SummersKnowledge Base

A red pencil stands out among a line of black pencils, ready to handle all types of editing needs.

If you’re not a natural writer or someone familiar with the writing process, you may not realize that there are different types of editing available to you, depending on your needs. That can be a huge problem, especially since editors are the unsung heroes of the writing world. A great editor improves the quality of a piece by working with writers (and non-writers) to improve the text through feedback and formatting. If you’re looking to create the best documentation possible, familiarize yourself with the different types of editing out there. Almost everyone thinks that an editor only comes in at … Read More

5 Types of Writing Your Business Needs

Scott SummersKnowledge Base

A pile of books showing different types of writing lay open to the camera.

For a lot of small business owners, “writing” tends to be a catch-all term.   Everyone understands that it’s important, but it can be hard to tell what types of writing are out there and which ones are best suited to your business needs. When everything from product to presentation matters, trying to filter out what would have the greatest impact on customer engagement can be a frustrating experience.  But it doesn’t have to be! Here are a few types of writing that can help your business grow: Ad Writing You might be familiar with ad writing simply due to … Read More