How to Create a Target Persona for Your Business

How to Create a Target Persona for Your Business

If you’ve never heard of a target persona (also called a buyer persona), you’re missing out on a key tool to help you improve your sales cycle and digital marketing strategy. In short: a target persona is a fictional representation of your ideal buyer. It’s your...
Evergreen Content and YOU [INFOGRAPHIC]

Evergreen Content and YOU [INFOGRAPHIC]

When you’re trying to build out an effective content strategy, determining whether you need evergreen content or timely content can make a big difference in how your blog develops. Both timely and evergreen content have their place in your content lineup and inside...
How Great Writing Empowers Your Sales Funnel

How Great Writing Empowers Your Sales Funnel

If you’ve done any kind of sales or marketing in the past, you’ve probably seen a sales funnel before. They’re a great visual representation of how generic traffic and potential prospects graduate from leads to customers as their relationship with your brand evolves....