by Scott Summers | Jun 19, 2020 | Marketing
If you’ve ever attempted to implement a customer marketing strategy on a digital platform, you know how easy it is to spend hours selecting target keywords, selecting demographic and/or geographic tickboxes, and filling out a customer profile. Without saying it...
by Scott Summers | May 29, 2020 | Featured, Marketing
Recently, we talked about why buyer personas are so important to your marketing efforts. You can sum the majority of it up into one basic fact: A good target persona improves the customer buying experience. And that’s super-important, especially in today’s market....
by Scott Summers | May 8, 2020 | Marketing
If you’ve ever done any kind of advertising or marketing, you’ve probably heard of a buyer persona. These fictional customer profiles use realistic demographic information to help you isolate and speak to potential customers. In the right hands, they can be a powerful...
by Scott Summers | Aug 2, 2019 | Marketing
You’ve encountered story angles before, but you might not know it if you haven’t been looking for them. When done correctly, story angles are almost invisible. Writing with angles isn’t something you’ll often see in discussions around business writing. It’s a...
![Evergreen Content and YOU [INFOGRAPHIC]](https://hellosummers.com/wp-content/uploads/Evergreen-Content-and-You-Cover.jpg)
by Scott Summers | Jul 19, 2019 | Marketing
When you’re trying to build out an effective content strategy, determining whether you need evergreen content or timely content can make a big difference in how your blog develops. Both timely and evergreen content have their place in your content lineup and...
by Scott Summers | Jun 21, 2019 | Marketing
What’s your brand story? It might sound like a tricky question, especially if you’ve never really thought about it or you don’t consider yourself much of a storyteller. But here’s the truth: We’re all storytellers and everyone — including your customers — loves a good...
