Mastering the Expert Interview

Mastering the Expert Interview

No matter where you are in your content marketing strategy, expert interviews are a great way to add new flavor to your blog posts, content campaigns, and social media. However, interviewing experts can be intimidating if you’ve never done it before.  What should you...
How to Create a Persona for Customer Marketing

How to Create a Persona for Customer Marketing

If you’ve ever attempted to implement a customer marketing strategy on a digital platform, you know how easy it is to spend hours selecting target keywords, selecting demographic and/or geographic tickboxes, and filling out a customer profile. Without saying it...
5 Reasons Why Buyer Personas Matter

5 Reasons Why Buyer Personas Matter

If you’ve ever done any kind of advertising or marketing, you’ve probably heard of a buyer persona. These fictional customer profiles use realistic demographic information to help you isolate and speak to potential customers. In the right hands, they can be a powerful...
How to Use Story Angles to Transform Your Content

How to Use Story Angles to Transform Your Content

You’ve encountered story angles before, but you might not know it if you haven’t been looking for them. When done correctly, story angles are almost invisible. Writing with angles isn’t something you’ll often see in discussions around business writing. It’s a...
Evergreen Content and YOU [INFOGRAPHIC]

Evergreen Content and YOU [INFOGRAPHIC]

When you’re trying to build out an effective content strategy, determining whether you need evergreen content or timely content can make a big difference in how your blog develops. Both timely and evergreen content have their place in your content lineup and...