by Scott Summers | May 8, 2020 | Marketing
If you’ve ever done any kind of advertising or marketing, you’ve probably heard of a buyer persona. These fictional customer profiles use realistic demographic information to help you isolate and speak to potential customers. In the right hands, they can be a powerful...
by Scott Summers | Sep 13, 2019 | Marketing
If you’ve never heard of a target persona (also called a buyer persona), you’re missing out on a key tool to help you improve your sales cycle and digital marketing strategy. In short: a target persona is a fictional representation of your ideal buyer. It’s your...
by Scott Summers | Aug 2, 2019 | Marketing
You’ve encountered story angles before, but you might not know it if you haven’t been looking for them. When done correctly, story angles are almost invisible. Writing with angles isn’t something you’ll often see in discussions around business writing. It’s a...
![Evergreen Content and YOU [INFOGRAPHIC]](https://hellosummers.com/wp-content/uploads/Evergreen-Content-and-You-Cover.jpg)
by Scott Summers | Jul 19, 2019 | Marketing
When you’re trying to build out an effective content strategy, determining whether you need evergreen content or timely content can make a big difference in how your blog develops. Both timely and evergreen content have their place in your content lineup and...
by Scott Summers | Jun 21, 2019 | Marketing
What’s your brand story? It might sound like a tricky question, especially if you’ve never really thought about it or you don’t consider yourself much of a storyteller. But here’s the truth: We’re all storytellers and everyone — including your customers — loves a good...
by Scott Summers | Jun 8, 2019 | Marketing
If you’ve done any kind of sales or marketing in the past, you’ve probably seen a sales funnel before. They’re a great visual representation of how generic traffic and potential prospects graduate from leads to customers as their relationship with your brand evolves....
