How to Use Your Brand Story to Win New Business

How to Use Your Brand Story to Win New Business

What’s your brand story? It might sound like a tricky question, especially if you’ve never really thought about it or you don’t consider yourself much of a storyteller. But here’s the truth: We’re all storytellers and everyone — including your customers — loves a good...
How Great Writing Empowers Your Sales Funnel

How Great Writing Empowers Your Sales Funnel

If you’ve done any kind of sales or marketing in the past, you’ve probably seen a sales funnel before. They’re a great visual representation of how generic traffic and potential prospects graduate from leads to customers as their relationship with your brand evolves....