8 Tools and Tips to Use When Self-Editing Your Work

Scott SummersSmall Business

A jar of markers sits beside an open notebook, inviting the user to begin the self-editing process.

If you’re not a writer, self-editing your own work can make you want to pull your hair out. As a writer working with a lot of different businesses, I see this frustration unfold on a near-daily basis. I can’t tell you how many times I’ve been interrupted while working on a blog post or an SEO strategy — what I was actually hired for — in order to scan an important email for errors. The client says something like this: “Hi, Scott. Could you take a look at this client email I wrote? I’m terrible at editing, and I want … Read More

How a Website Copywriter Influences the Customer Journey

Scott SummersSmall Business

A sketch-up of different website designs based around the customer journey.

If you’re running a business, you’ve probably heard that your website is your digital storefront. Often, your website is the first step in the customer journey and the first point of contact a customer will have with you. According to a report from Episerver, 92% of first-time website visitors aren’t there to make a purchase. They’re just looking around and trying to figure you out. That’s why presenting a great website is one of the most important things you can do to win business. But having a fancy website is about more than good design. It’s about great writing that … Read More

When Should You Hire a Freelancer?

Scott SummersSmall Business

A man sits across from another man as they debate when to hire a freelancer based on budget documentation.

Small business owners wear a lot of hats.   That’s probably why a lot of small business owners average 52 hours a week, according to a 2005 Gallup Poll.  There’s always something to do, and it’s always important. Who knew you’d need to be a designer, account manager, recruiter, copywriter, and service representative just to run a specialized business? Those tasks probably aren’t why you got into business in the first place, but they’re essential to any successful enterprise.  If you find yourself pulling your hair out over these problems, maybe it’s time to hire a freelancer. Here are a … Read More