5 Blog Ideas for New Brands

Scott SummersWriting Guidance

A title card which reads, "5 Blog Ideas for New Brands"

If you’re a new brand and new to blogging, generating relevant blog ideas can be tricky. It’s easy for small companies and solopreneurs to feel overwhelmed by the idea that they’ll be devoting several hours per week to written content. When you consider that about 40% of bloggers post one … Read More

5 Tips for More Creative Copy

Scott SummersWriting Guidance

Two pencils sit beside text which reads, "5 Tips for More Creative Copy".

Generating creative copy can be difficult, especially if you don’t write on a regular basis. The need to produce content that inspires action is the foundation of all creative copywriting, from print ads to digital landing pages.

Improve Your Email Writing Skills by Asking 3 Basic Questions

Scott SummersWriting Guidance

An email surrounded by pencils, papers, and social media tools underlined with the words, "Improve Your Email Writing Skills by Asking 3 Basic Questions".

Whether you’re composing a client outreach email or responding to a coworker, strong email writing skills are essential in modern business despite the number of messaging and social tools out there. There’s just something special about email. If you’re running a business, you might not think of your clients and … Read More

8 Tools and Tips to Use When Self-Editing Your Work

Scott SummersWriting Guidance

A title card which reads, "8 Tools and Tips to Use When Self-Editing Your Work"

If you’re not a writer, self-editing your own work can make you want to pull your hair out. As a writer working with a lot of different businesses, I see this frustration unfold on a near-daily basis. I can’t tell you how many times I’ve been interrupted while working on … Read More

The Three Types of Editing and When You Should Use Them

Scott SummersWriting Guidance

A title card which reads, "The Three Types of Editing and When To Use Them"

If you’re not a natural writer or someone familiar with the writing process, you may not realize that there are different types of editing available to you, depending on your needs. That can be a huge problem, especially since editors are the unsung heroes of the writing world. A great … Read More

What Your About Me Page Should Really Say

Scott SummersWriting Guidance

A title card which reads, "What Your About Me Page Should Really Say"

When setting up a basic website, you probably have a good idea of how to fill out the majority of your web pages.  The contact, blog, and product pages are pretty straightforward. The home page summarizes everything you do. And then, there’s the “About Me” page. A lot of small … Read More