Generating creative copy can be difficult, especially if you don’t write on a regular basis. The need to produce content that inspires action is the foundation of all creative copywriting, from print ads to digital landing pages.
Whether you’re composing a client outreach email or responding to a coworker, strong email writing skills are essential in modern business despite the number of messaging and social tools out there. There’s just something special about email. If you’re running a business, you might not think of your clients and coworkers as your “audience”, but that’s exactly who they are. When you write anything outside of your personal diary, you’re probably writing with the intention for your words to be read. In order for your text to gather a favorable response, you’ve got to keep your reader in mind. Strong … Read More
If you’re not a writer, self-editing your own work can make you want to pull your hair out. As a writer working with a lot of different businesses, I see this frustration unfold on a near-daily basis. I can’t tell you how many times I’ve been interrupted while working on a blog post or an SEO strategy — what I was actually hired for — in order to scan an important email for errors. The client says something like this: “Hi, Scott. Could you take a look at this client email I wrote? I’m terrible at editing, and I want … Read More
If you’re not a natural writer or someone familiar with the writing process, you may not realize that there are different types of editing available to you, depending on your needs. That can be a huge problem, especially since editors are the unsung heroes of the writing world. A great editor improves the quality of a piece by working with writers (and non-writers) to improve the text through feedback and formatting. If you’re looking to create the best documentation possible, familiarize yourself with the different types of editing out there. Almost everyone thinks that an editor only comes in at … Read More
When setting up a basic website, you probably have a good idea of how to fill out the majority of your web pages. The contact, blog, and product pages are pretty straightforward. The home page summarizes everything you do. And then, there’s the “About Me” page. A lot of small business owners and solopreneurs freeze when they start to fill out this page. They don’t know what to say or how to focus their message. That’s when the questions start. Should the page be about me or my business? Is this page a marketing tool, a business introduction, or a … Read More