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Generally, I help brands by either auditing an existing content pipeline or developing/implementing a full-blown content production strategy.

My precise role varies by company.

In some organizations, I've functioned as a content director by hiring, training, and helping to develop an entire team of writers and strategists.

Other organizations have leveraged me as a precision SME to write highly technical content with an emphasis on organic positioning or a specific type of marketing outreach (emails, newsletters, ads, etc.).

I've also been tasked to create sales collateral, product and packaging copy, full website copy, press releases, and more.

How I function inside your organization is a matter for discussion.  We'll need to work together to figure out what works.

When it comes down to it, I'm a content marketer first and an SEO second.

In most cases, I leverage the data from SEO tools to better inform how people are using search, what we should write about, and what topics make sense for a brand who wants to build a strong foundation in organic traffic.

That being said, I probably know a little more than most individuals working in the content field (not just keyword research).

I've conducted full, technical SEO audits and helped boost content production efforts by finding and implementing fixes for content schemas and poor website optimizations.

I've run backlinking and outreach campaigns, and I'm familiar with how these strategies coincide with good content distribution.

Tech, mostly.  I have a broad portfolio, but I've worked with a lot of tech SaaS clients in a wide selection of industries.

My personal background is pretty technical — I used to work for Apple, if that gives you some idea — so I'm very comfortable diving into technical details and figuring them out.

Past clients have found my knack for translating complicated technical jargon into customer-friendly language to be particularly beneficial.

I'm a pretty structured individual.

If you're a fan of the Lominger competencies, Managing through systems is a core component of everything I do.

When I onboard with a new client, I spend a lot of time learning about target audiences, what's been done in the past, the voice and style of the brand, and more.

Once I have a good grasp of past successes and where a brand wants to go, I'll typically build something that allows us to move forward with a clear goal toward visible outcomes.

A few things.

I don't handle social or social ads in any capacity (aside from writing occasional copy).  While I can handle Google Ads (very familiar), I'm not a dedicated Ads specialist.

I'm also a poor fit for food and health brands.

I have experience in most of these arenas, but I don't find the subject matter appealing enough to engage with as a primary focus.