tools you need to find clients you love

Outbound marketing is the go-getter’s solution to a quiet day.

As much as inbound marketing plays a critical role in passive lead generation, outbound marketing and outreach campaigns are all about getting the word out and telling people what your business is all about.

How you conduct outbound marketing campaigns is a personal choice, but the tools are often the same. You might choose to conduct email campaigns, compose sales letters, or even write a press release or two as part of a targeted or direct response marketing strategy.

Below, you’ll find a list of the type of outbound marketing techniques I typically help with. I can partner with your team to bring knowledge, insight, and copywriting expertise to your outreach campaign.

Email Campaigns

When targeted correctly, email campaigns are powerful. But you have to do it right. Know the best send times — midmorning during the workweek, according to MailChimp — and what connects with your audience. And always remember to follow up!

Keep in mind: email campaigns aren’t just about blind emails to random clients and crossing your fingers. These techniques also pair well with inbound marketing.

When someone visits your website and signs up for your mailing list, guess what?! That’s outbound marketing to an inbound lead! Nurturing campaigns, newsletters, and growth metrics can happen in the inbox, but you’ll need good targeting skills and sharp, on-brand copy to make it happen.

Sales Letters

If you’re rolling your eyes at the idea of a snail mail sales letter, I completely understand. Seems like an outdated way to reach out to your client base, right? 

But consider this: 78% of consumers opt-out or unsubscribe from emails. People already get a ton of emails.

But a highly-targeted sales letter (extra points for addressing it by hand or hand-delivering it to the business of your choice) could go a long way toward getting your point across to your ideal client.

I’m a big fan of automation when it comes to outbound marketing, but some things need a personal touch to help them stand out. I can help you write a sales letter that feels personal and unique and that fits well with your direct response strategy.

Sales Letters

If you’re rolling your eyes at the idea of a snail mail sales letter, I completely understand. Seems like an outdated way to reach out to your client base, right? 

But consider this: 78% of consumers opt-out or unsubscribe from emails. People already get a ton of emails.

But a highly-targeted sales letter (extra points for addressing it by hand or hand-delivering it to the business of your choice) could go a long way toward getting your point across to your ideal client.

I’m a big fan of automation when it comes to outbound marketing, but some things need a personal touch to help them stand out. I can help you write a sales letter that feels personal and unique and that fits well with your direct response strategy.

Press Releases

Whether you’ve just announced a new software update or you’re opening the doors at a new location, a press release is a great outbound marketing tool that you can use to send that information out to other media.

Releases are often a journalist’s first stop for a new scoop. Ensuring that your release conveys the right information can go a long way toward sharing your content with the world.

I’ll work with you to write a press release that covers all the bases while making sure that everything stays on-brand. If you have a distribution list for reporters, bloggers, and influencers who might be interested in your content, I can also write outreach emails to help you distribute your release.

Sales & Video Scripts

Scripts are often essential for businesses, but they often get a bad rap when used incorrectly. Ever heard a telemarketer or a customer service representative read from a script? 

It can sound robotic and insensitive. Definitely not something you want to associate with your brand during and outbound marketing campaign.

Here’s the thing, though: When done correctly, sales and support scripts not only sound natural and fluid — they can become essential tools that help you deliver a great experience to every client.

From sales scripts to canned chat responses and video scripts, I can work with you to build templates that your business can use to save time, money, and energy when responding to common client requests.

Sales & Video Scripts

Scripts are often essential for businesses, but they often get a bad rap when used incorrectly. Ever heard a telemarketer or a customer service representative read from a script? 

It can sound robotic and insensitive. Definitely not something you want to associate with your brand during and outbound marketing campaign.

Here’s the thing, though: When done correctly, sales and support scripts not only sound natural and fluid — they can become essential tools that help you deliver a great experience to every client.

From sales scripts to canned chat responses and video scripts, I can work with you to build templates that your business can use to save time, money, and energy when responding to common client requests.

Outbound Marketing: More Than Spam

My goal with outreach campaigns is always to deliver meaningful content to the right audience.

I don’t want to bother potential customers with too many emails or off-target sales letters — and you shouldn’t either. An aggressive outbound marketing campaign is a great way to get complaints and bad press.

Start off on the right foot by working with someone who can understand the needs of your business and work with you to write copy that suits your outreach campaigns.

Connect with me for a 20-minute consultation (on the house) and let’s explore what you need to make your next campaign a success.

Marc "Scott" Summers | © 2019