do more with search

If you’re not familiar with how search engine optimization (SEO) and SEO marketing work, appearing on the first page of your favorite search engine might seem impossible.

In truth, a great digital marketing strategy is half science and half art. It’s about looking through your existing analytics and building an SEO campaign that makes the search engines sit up and take notice.

That’s not magic. That’s SEO marketing.

Read on to see some of the work I do specifically around the technical side of SEO and SEO marketing.

Website Technical Audits

Did you know that Google ranks websites on more than 200 factors when determining how to sort and categorize them?

It’s true! That’s why SEO marketing is about more than optimized content. Of course, you want to have great content, but you also have to be aware of factors like website security, mobile-friendliness, page speed, and how you use and gather links.

With a website audit, I can point your web optimization campaign in the right direction. I’ll generate reports based on data from Google tools (including your analytics data) and help you determine where you can fix problems that can help you climb in the rankings.

Keyword Research & Ideas

SEO marketing is nothing without SEO keywords.

Knowing which keywords are competitive, which ones aren’t, and where the opportunities lie for your brand can make a huge difference in the results you see from your SEO campaign.

When I create content for blogs and articles, I typically conduct keyword research to ensure that the content is well-optimized. I also offer keyword research solutions separate from content creation.

Through keyword research, I can boost your SEO marketing strategy by isolating great keyword targets and providing you with a list of ideas to go along with them. This is a great fit if you’ve already got a writer on your team and you need a little extra help when getting your keyword strategy together.

Keyword Research & Ideas

SEO marketing is nothing without SEO keywords.

Knowing which keywords are competitive, which ones aren’t, and where the opportunities lie for your brand can make a huge difference in the results you see from your SEO campaign.

When I create content for blogs and articles, I typically conduct keyword research to ensure that the content is well-optimized. I also offer keyword research solutions separate from content creation.

Through keyword research, I can boost your SEO marketing strategy by isolating great keyword targets and providing you with a list of ideas to go along with them. This is a great fit if you’ve already got a writer on your team and you need a little extra help when getting your keyword strategy together.

On-page Optimizations

 Think of on-page optimizations as a lighter version of an SEO marketing audit.

I won’t necessarily pop the hood and do a deep dive into your analytics, but I will scan through your existing website content and make sure that everything looks great on the surface level.

SEO solutions I provide here are more high level. I’ll check key components like headings, page keywords and keyword density, backlink validity, and meta descriptions, but I won’t typically dive into Google Analytics or Search Console to actively search for technical issues.

If your SEO campaign needs a touch-up, this is a good place to start.

Backlink Strategy & Outreach 

Having great content and an optimized website is only part of the battle. You need to have people linking back to your website in order to climb the rankings. 

Backlinks are still one of the most important ranking factors out there, and that’s not likely to change.

If you don’t have a backlink strategy or you haven’t started a backlink outreach campaign, we’ll work together to target influencers, blogs, and websites where your brand might resonate.

In doing so, we’ll connect your brand to individuals who are relevant to your industry and leverage those connections to climb in the rankings.

Backlink Strategy & Outreach 

Having great content and an optimized website is only part of the battle. You need to have people linking back to your website in order to climb the rankings. 

Backlinks are still one of the most important ranking factors out there, and that’s not likely to change.

If you don’t have a backlink strategy or you haven’t started a backlink outreach campaign, we’ll work together to target influencers, blogs, and websites where your brand might resonate.

In doing so, we’ll connect your brand to individuals who are relevant to your industry and leverage those connections to climb in the rankings.

Customized Solutions in SEO Marketing

Figuring out SEO can be like wrangling cats. Just when you think you’ve got a handle on a great digital content strategy, you discover that something got away from you. 

I can help with that. We’ll work together to build a custom strategy for your SEO marketing efforts. I can be as involved as you’d like and stay hands-off where you’ve got the situation handled.

Whether you’re just getting started with SEO or you’re looking for a fresh pair of eyes to review your website and your existing strategy, connect with me today for a free 20-minute consultation to review your SEO marketing strategy.

Marc "Scott" Summers | © 2019