How to Create a Persona for Customer Marketing

How to Create a Persona for Customer Marketing

If you’ve ever attempted to implement a customer marketing strategy on a digital platform, you know how easy it is to spend hours selecting target keywords, selecting demographic and/or geographic tickboxes, and filling out a customer profile. Without saying it...
5 Reasons Why Buyer Personas Matter

5 Reasons Why Buyer Personas Matter

If you’ve ever done any kind of advertising or marketing, you’ve probably heard of a buyer persona. These fictional customer profiles use realistic demographic information to help you isolate and speak to potential customers. In the right hands, they can be a powerful...