When you’re trying to build out an effective content strategy, determining whether you need evergreen content or timely content can make a big difference in how your blog develops.
Both timely and evergreen content have their place in your content lineup and inside your sales funnel. One isn’t particularly better than the other, but the difference can be a little confusing if you’re new to the content game.
Simply put, evergreen content is content that’s always relevant and fresh to your audience. It doesn’t take much effort to help the content stay relevant after it has been created — you just need to do a little maintenance here and there every couple of months.
The real goal here is to make it timeless and comprehensive content so that you’re constantly receiving traffic from organic search results because readers find it useful and keep coming back. You also need to make sure that it aligns with your brand and your brand story.
On the other hand, timely content comes with an expiration date. This could be anything from announcements about upcoming sales all the way to an analysis of the latest trends in fashion.
Sooner or later, timely content is no longer useful or effective. The content won’t be something that readers come back to, and it won’t be something that your team invests a ton of time in.
Today, we’re going to discuss evergreen content in depth. We’ll talk about how to create it, what it looks like, and why it’s important to inbound marketing.
But instead of writing another article on this topic (there are quite a few out there, and I’ve used a few good links to create this article), I’ve prepared an infographic that covers everything you need to know about evergreen content. You’ll find the infographic below, along with a link you can use to share it around.
If you’d like to talk about content strategy and how evergreen content plays a role in what you’re trying to do, don’t hesitate to connect with me.